The Axon Origo Built to Dare by Rethinking Microbrand Ambition

The Axon Origo challenges the microbrand status quo by offering a labor-intensive, multi-stage enamel dial paired with an accessible yet complex triple calendar and photorealistic moonphase movement.

You are a new watch brand entering the fiercely competitive world of microbrands.

So, what watch do you create?

Do you play it safe with a time-only piece?

Do you take a risk by adding a complication or even find a novel way to display time?

Tomasso and Cristian decided that the microbrand world needs more complications, with the sole aim of making them accessible to the masses.

So, what do we have?

To start, three apertures sit across the upper half of the dial, displaying (from left to right) the day, date, and month.

But a triple calendar wasn’t enough.

The lower half features a photorealistic moonphase paired with a 24-hour indicator.

Take a moment. Breathe…

The watch comes in a polished 39mm stainless steel case that fits just right, paired with two dial colour options.

The production process is notably labour-intensive, involving the spraying of coloured enamel oil, baking it at 300°C, polishing it, and repeating the process six times.

The result is a rich, lustrous dial in your choice of black or light grey.

Powering the watch is a modified 9000s series movement, offering a healthy 42 hours of power reserve.

The rotor has been customised with the Axon logo and engraved with “Momento audere semper” which translates to “remember to always dare” a quote by Gabriele d’Annunzio, very appropriate given the collection of complications on offer.

Just in case you were curious, the movement is on full display through a mineral crystal caseback.

Wearing the Axon Origo is an experience of constant discovery.

The dial’s lustre catches the light beautifully, highlighting its intricate complications, while the pushers and crown make adjusting the triple calendar, moonphase, and 24?hour indicator effortless.

Balanced and confident on the wrist, it feels alive with detail, inviting repeated glances and quiet admiration

Specifications

• Dial: Multi-layer cold enamel dial in black or light grey, baked and polished through a six-stage process
• Case Diameter: 39 mm
• Thickness (incl crystal): 12.2 mm
• Lug to Lug: 45.8 mm
• Lug Width: 21 mm
• Case Material: Polished stainless steel
• Movement: Modified 9000s series automatic with triple calendar (day, date, month), photorealistic moonphase and 24-hour indicator
• Power Reserve: ~42 hours
• Crystal: Sapphire crystal
• Caseback: Mineral crystal exhibition caseback with engraved customised rotor
• Water Resistance: 5 ATM / 50 m
• Bracelet / Strap: Quick-release Buffalo leather strap with stainless steel buckle

Published on 22nd Feb 2026